How to Get Better Results From Google Keyword Planner

Google Keyword Planner (previously AdWords) is a tool for discovering keywords and analyzing the competition to ensure search campaigns are targeted towards the right people. This free tool provides information on search volumes, costs, and competition for the terms selected. It also allows users to create new ad groups or supplement existing ones with additional terms.

This is a useful tool for PPC advertising, but it’s not without its limitations. Many users have reported that the tool doesn’t give accurate results, especially when it comes to keyword difficulty. This is a critical metric to consider when building your SEO strategy. Fortunately, there are some tricks that can be used to get better results from Google Keyword Planner.

To access the Google Keyword Planner, you must first set up an account with Google Ads. This is no big deal if you plan on using the tool for PPC, but it’s a bit of a nuisance for those who only want to use it for SEO purposes. This is because Google will automatically deactivate your account if you haven’t spent any money in 15 months.

Once you have an account with AdWords, you can access the Google Keyword Planner from the Tools tab. Once you’re in the Google Keyword Planner, select “Discover new keywords” and then “Forecast”. Enter your seed keyword or phrases to see what results Google predicts.

The tool will then display a list of related keyword suggestions. You can filter these by a number of different criteria, such as “Avg. Monthly Searches” and “Cost”. The avg. monthly searches metric can be particularly helpful when filtering out high-volume keywords, as these tend to be more competitive. You can also sort by the competition level to view only keywords that have a low, medium, or high competition score.

Another helpful feature of the Google Keyword Planner is that it shows search volumes for specific cities and states. This is very useful for local SEO, as it will help you determine the best keywords to target in your area. It’s important to note that the Google Keyword Planner doesn’t provide exact search volume numbers, but instead a range.

The Google Keyword Planner can also be used to find keywords that have a specific device type, such as desktop computers or smartphones. This is valuable for ensuring your website is optimized for the devices that your customers are using.

While Google Keyword Planner is a useful tool for finding relevant keywords, it’s not the most comprehensive tool on the market. For those who need more detailed and accurate data, an additional SEO research tool may be required to build a complete organic search strategy. To learn more about google planing, check out this article. It is also recommended to check the Google AdWords keyword density calculator to optimize your website. This will improve your chances of ranking in the top positions of Google’s search engine result pages. This will increase your visibility and traffic, as well as improve the performance of your PPC ads.